Development and creation of effective advertising Essay

Development and creation of effective advertising - Essay Example Different writes argue about the effect of sex and gender in the development and creation of effective advertising. However, this paper provides an argumentative approach that contrast sex and gender perception in developing and creating an effective advertising. Body In developing and creation of effective advertising the company focuses grabbing the audience almost immediately. Effective advertising offers the audience the chance to view the products displayed. Effective advertising focuses directly to the people regardless of sex or gender and offer them the first glance of the advertisement. This kind of approach is beyond the gender codes since it focuses on the audience using an effective means. Most of the adverts come through the televisions, prints and other advertising mediums. The best kind of advert is that grabs the customer or the prospective audience in a second. This means that the advertisement should be attractive and designed with effective fonts that attract many people. The creative concepts are the advertisement’s central idea that grabs your attention and sticks the audience memory. Creativity embraces on a vital feature of advertising that dictates the entire advertising field (Petley, 2003:30). In order to affect the advert, advertises usually take a general overview of the purpose of the advertisement as well as the people intended to be conveyed the message. The approach in which the advert will make the audience to give a second glance depends on the content and its effectiveness. Advertisers should pay different attributes in convening their messages through exploring different kinds of cultures of different societies in order to incorporate their say in the advert (Berman, 2010:107). This can be writing in a print or billboard that has impact to the psychology and perception. Goff man argues on the withdrawal of attention from social circumstances and the setting at the hand that features on emotions and tension that appears unresolved. He shows the contrast on men looking straight down the camera without blinking, challenging, and potentially aggressive. This attributes on control and consolidation as a mode of gender division in the view of events. The current advertisement focuses on all the audience regardless of gender or sex with attractive message conveyed to meet them in a collective manner. Another way of developing and creating an effective advertisement is by being clever and creative. Most of the companies depending on advertisement to reach their customers embrace on improved art in designing the advert to represent the message the company wants to convey to the people. The companies take a lot of time and even employee additional activities from external sources in order attain the best advert that outdoes the competitor. The companies even employ some respondents to report on the steps made by their competitors in order to take counter measures in response to the competitor’s plan s. Here, critical skills become essential in order to link people with the message the company wish to portray a seductive package. This means that these means that effective advertisements remains well executed. As such, the details, the image representation, the writing, the acting, the setting, and the way the product remain represented should mirror the highest production standards. Advertising often sets the customary or establishes the cutting edge for the printing, propagation, and internet design because clients demand the best production their plans can allow (Kapferer, 2008:496). Goff man

Logistics Essay Example | Topics and Well Written Essays - 250 words - 6

Logistics - Essay Example FedEx is an American international courier delivery company. The organization has massive information stored in its computer vaults in its Memphis headquarters (FedEx, 2014). The major challenge for FedEx in the early 2000s was to help their global partners access this information, make business for themselves and in turn business for FedEx. To solve this challenge, FedEx connected its partners through an online portal. Check Point Software Technologies is the firm that provided the needed software that was customized by FedEx’s IT workforce. Tied to the firm’s payment processing system, AutoPay, the portal provides access to various reports including revenues brought in by each partner compared to their budgets (Hemmatfar, Salchi & Bayat, 2010). This is in line with the objective of business intelligence of comparing actual performance to set goals (Gendron, 2013). The portal could also be queried to provide information on delivery performance and help in making decisi ons on best locations for new satellite bureaus. Thus, FedEx is able to track and monitor its processes. It provides real-time management updates to pave way for appropriate adjustment plans. Therefore, business intelligence has been critical for FedEx’s continuous planning. In the same way, business intelligence could be used in the logistics industry in general to make timely and well informed business

Dupont Case Study Research Paper Example | Topics and Well Written Essays - 1250 words

Dupont Case Study - Research Paper Example The prospect of a company-wide decline in revenues was made even more palpable with the lead decline in revenues in a business segment involved in the production and sale of titanium dioxide. That initial prudence paid off somewhat, as the case notes, with ready plans for laying off 6500 employees when the scenario of revenues tanking by 20 percent became reality, even as the need to further trim the workforce by 2,000 employees more also became clear. Moreover, it also became clear that staff needed to take time off without pay, in order to realize cost savings of one billion dollars. Meanwhile, as the new CEO, there was the seen need to preserve the R&D budget at 1.4 billion dollars (Reuters; Case Facts). The case also notes that the company has fared poorly compared to competition in terms of returns on stock investments over the past 25 years, ranking in the last third, and the overriding concern is to come up with an appropriate strategy to change this dismal state of affairs. T here are several options, one being either to continue with the current focus on chemistry and chemicals, another being diversifying focus from a few grand plans to many smaller bets and plans and then later on focusing on those plans and bets that â€Å"pop† so to speak. From an operational point of view, strategic options include putting emphasis on either people, the development of products, or the state of the company's finances and financial standing. Finally, as discussed above, the strategic direction dilemma involves either going on with focusing on one chief goal and one strategy for the whole firm, or diversifying the focus, so to speak, and substituting many different goals for different aspects of the organization in place of that one laser-focused goal, as is currently the case (Case Facts; Reuters; Google; Lewis; DuPont). II. Strategic Options As discussed above, the strategic options include retaining the company's focus on chemicals and on its current lines of businesses, or diversifying and splitting the bets so to speak, directionally and in terms of investments and focus, expanding the focus areas and being in a sense opportunistic and on the watch for new revenue streams and sources of revenue growth and profits. There is not much sense it seems in staying the course. First, compared to competition, the company has not fared well in terms of returns over the past 25 years. Moreover, the financial crisis has just made it clearer that staying where they are would not get them out of the steep revenue drop hole that they found themselves in. In other words, keeping the focus on chemicals and the current lines of business would mean jeopardizing the very existence of the firm. The crisis brought to the surface the need for change. Diversification into many other areas seemed a wiser course of action. On the other hand, this does not come without risks. There needed to be prioritization in terms of research and development focus. Moreover , the compromised revenue position of the firm meant that they could not possibly go

Development and creation of effective advertising Essay

Development and creation of effective advertising - Essay Example Different writes argue about the effect of sex and gender in the development and creation of effective advertising. However, this paper provides an argumentative approach that contrast sex and gender perception in developing and creating an effective advertising. Body In developing and creation of effective advertising the company focuses grabbing the audience almost immediately. Effective advertising offers the audience the chance to view the products displayed. Effective advertising focuses directly to the people regardless of sex or gender and offer them the first glance of the advertisement. This kind of approach is beyond the gender codes since it focuses on the audience using an effective means. Most of the adverts come through the televisions, prints and other advertising mediums. The best kind of advert is that grabs the customer or the prospective audience in a second. This means that the advertisement should be attractive and designed with effective fonts that attract many people. The creative concepts are the advertisement’s central idea that grabs your attention and sticks the audience memory. Creativity embraces on a vital feature of advertising that dictates the entire advertising field (Petley, 2003:30). In order to affect the advert, advertises usually take a general overview of the purpose of the advertisement as well as the people intended to be conveyed the message. The approach in which the advert will make the audience to give a second glance depends on the content and its effectiveness. Advertisers should pay different attributes in convening their messages through exploring different kinds of cultures of different societies in order to incorporate their say in the advert (Berman, 2010:107). This can be writing in a print or billboard that has impact to the psychology and perception. Goff man argues on the withdrawal of attention from social circumstances and the setting at the hand that features on emotions and tension that appears unresolved. He shows the contrast on men looking straight down the camera without blinking, challenging, and potentially aggressive. This attributes on control and consolidation as a mode of gender division in the view of events. The current advertisement focuses on all the audience regardless of gender or sex with attractive message conveyed to meet them in a collective manner. Another way of developing and creating an effective advertisement is by being clever and creative. Most of the companies depending on advertisement to reach their customers embrace on improved art in designing the advert to represent the message the company wants to convey to the people. The companies take a lot of time and even employee additional activities from external sources in order attain the best advert that outdoes the competitor. The companies even employ some respondents to report on the steps made by their competitors in order to take counter measures in response to the competitor’s plan s. Here, critical skills become essential in order to link people with the message the company wish to portray a seductive package. This means that these means that effective advertisements remains well executed. As such, the details, the image representation, the writing, the acting, the setting, and the way the product remain represented should mirror the highest production standards. Advertising often sets the customary or establishes the cutting edge for the printing, propagation, and internet design because clients demand the best production their plans can allow (Kapferer, 2008:496). Goff man

Dupont Case Study Research Paper Example | Topics and Well Written Essays - 1250 words

Dupont Case Study - Research Paper Example The prospect of a company-wide decline in revenues was made even more palpable with the lead decline in revenues in a business segment involved in the production and sale of titanium dioxide. That initial prudence paid off somewhat, as the case notes, with ready plans for laying off 6500 employees when the scenario of revenues tanking by 20 percent became reality, even as the need to further trim the workforce by 2,000 employees more also became clear. Moreover, it also became clear that staff needed to take time off without pay, in order to realize cost savings of one billion dollars. Meanwhile, as the new CEO, there was the seen need to preserve the R&D budget at 1.4 billion dollars (Reuters; Case Facts). The case also notes that the company has fared poorly compared to competition in terms of returns on stock investments over the past 25 years, ranking in the last third, and the overriding concern is to come up with an appropriate strategy to change this dismal state of affairs. T here are several options, one being either to continue with the current focus on chemistry and chemicals, another being diversifying focus from a few grand plans to many smaller bets and plans and then later on focusing on those plans and bets that â€Å"pop† so to speak. From an operational point of view, strategic options include putting emphasis on either people, the development of products, or the state of the company's finances and financial standing. Finally, as discussed above, the strategic direction dilemma involves either going on with focusing on one chief goal and one strategy for the whole firm, or diversifying the focus, so to speak, and substituting many different goals for different aspects of the organization in place of that one laser-focused goal, as is currently the case (Case Facts; Reuters; Google; Lewis; DuPont). II. Strategic Options As discussed above, the strategic options include retaining the company's focus on chemicals and on its current lines of businesses, or diversifying and splitting the bets so to speak, directionally and in terms of investments and focus, expanding the focus areas and being in a sense opportunistic and on the watch for new revenue streams and sources of revenue growth and profits. There is not much sense it seems in staying the course. First, compared to competition, the company has not fared well in terms of returns over the past 25 years. Moreover, the financial crisis has just made it clearer that staying where they are would not get them out of the steep revenue drop hole that they found themselves in. In other words, keeping the focus on chemicals and the current lines of business would mean jeopardizing the very existence of the firm. The crisis brought to the surface the need for change. Diversification into many other areas seemed a wiser course of action. On the other hand, this does not come without risks. There needed to be prioritization in terms of research and development focus. Moreover , the compromised revenue position of the firm meant that they could not possibly go

Police Strategies Essay Example for Free

Police Strategies Essay The topic I chose to research about is which police strategy/tactic is most effective in reducing crime and disorder. There are various forms of policing such as community-oriented policing, problem-oriented policing, hot spots policing, broken windows theory, and zero-tolerance policing. COP is a model of policing that stresses a two-way working relationship between the community and the police along with the police becoming more integrated into the local community, and citizens assuming an active role in crime control and prevention. POP is a concept created by Herman Goldstein in which he believes the police should take the categories of crime, order maintenance, and service and break them down into discrete problems and then develop specific responses to each one. Hot spots policing originated from research that revealed crime is extremely concentrated in small areas. The broken windows theory is about how crime problems develop at place, and how police should focus their role to stop crime problems from arising. According to Paul M.  Walters, there is a strategy for COP to prevent crime and disorder which is referred to as response to incidents (R2I). R2I requires law enforcement officers to react to crimes or emergency incidents. In order to promote citizen confidence in the police, officers should swiftly respond to any such incidents and establish and maintain control over the situation. R2I also requires officers to respond proactively to crime patterns. This is accomplished through such tactics as directed patrol, targeted identifications, etc. However, if police administrators do not carefully manage the R2I strategy, their departments can quickly be overwhelmed by community demands. In order to manage increased calls for police service, administrators need to monitor demand and then research as many creative ways as possible to respond to these calls. There are many ways to respond to calls for assistance that do not require the immediate dispatching of an officer in a patrol car. Other, less expensive responses may satisfy the request just as effectively. Another way to better serve jurisdictions using the R2I strategy is to invest in current technology in such areas as communications, information, case management and analysis, and transportation which may include automated mug systems, records management and retrieval systems, automated aging systems, and mobile data terminals. Department managers must then use all their resources, both technological and human, in a balanced way that produces not just activity but also results that they can measure against their mission statements. Managing the limited resources of departments to respond effectively to both incidents and calls for service, while producing the greatest advantage for their communities, requires managers to make informed, professional decisions. Foot patrol and Neighborhood Watch programs are two other popular strategies for the effectiveness of COP. A number of evaluations in the 1980s reported that while additional foot patrol did not reduce crime, it did increase feelings of safety. If people are less fearful they might not withdraw from the communities, and the process of neighborhood deterioration might not begin. Neighborhood Watch programs have repeatedly been found to have little impact on crime. Residents who live in areas with more crime, and who live in inner-city minority neighborhoods, have been less willing to participate in Neighborhood Watch programs or any other activities that involve partnership with the police. The effect of whether COP works is hard to say and evidence is very mixed. It’s hard to evaluate since it’s done differently from police department to police department. While a number of questions remain, the future of COP appears bright. According to Paul M.  Walters, the heart of the POP approach is the concept that police must be more responsive to the causes of crime, rather than merely dealing with the results of crime. Maintaining neighborhood safety can be more beneficial to the community than merely treating isolated neighborhood problems. This approach represents a significant shift in how both the public and the police view the role of law enforcement in the community. Problem-oriented policing is a proactive, decentralized approach to providing police services designed to reduce crime and disorder, and by extension, the fear of crime. Department heads achieve this by assigning officers to specific neighborhoods on a long-term basis. Long-term involvement between the officers and neighborhood residents fosters the development of credible relationships based on mutual trust and cooperation. It also allows a high-level exchange of information between citizens and police officers, as well as mutual input concerning policing priorities and tactics for specific areas of the community. Problem-oriented policing also istributes police services more effectively across the community and targets high-crime areas for problem-solving approaches that allow law enforcement to define and deal with the causes of crime. This helps to neutralize the undue influence of special interest groups that can be the recipients of preferred services when no system of community-based priorities exists. Systematic reviews and meta analysis are a method for determining whether POP reduces crime and disorder. A study was conducted by Weisburg, Telep, Hinkle, and Eck. Whether they used a more conservative mean effect size approach or examined the largest effects on crime and disorder reported, they found that POP approaches have a statistically significant effect on the outcomes examined. Importantly, the results are similar whether we look at experimental or nonexperimental studies. The small group of studies in the review allows us to come to a solid conclusion regarding the promise of POP, but it does not allow statistical conclusions regarding the types of approaches that work best for specific types of problems. They think it a major public policy failure that the government and the police have not invested greater effort and resources in identifying the POP approaches and tactics that work best to combat specific types of crime. Moreover, a much larger number of studies are needed to draw strong generalizations regarding the possible effectiveness of POP across different types of jurisdictions and different types of police agencies. The portfolio of available studies does not allow us to draw conclusions about such contextual factors and suggests that U.  S. policing has adopted POP widely without an evidence base for deciding where and when it should be used. The central conclusion of our review is that POP as an approach has significant promise to ameliorate crime and disorder problems broadly defined. Hot spots policing is easier to implement than COP and POP. Research early on showed it had promise in reducing crime. It’s easy to implement as officers are still doing patrol and making arrests. Computerized crime mapping is used in nearly every police department that does hot spots policing. Some programs can do statistical analyses to identify hot spots and find trends in crime across time and space. The programs also can have maps updated with the latest data each day. Studies have found that hot spots policing is at least moderately effective in reducing crime. It’s so hard to know what exactly works because many studies also involve elements of POP and other tactics. The broken windows theory is widely viewed as effective in policing circles after it was used in New York City in the 1990s and the city had a large crime drop. There are several suggestions for how police could best prevent crime with the broken windows theory. Police should return to the order maintenance role. Police should not ignore disorder. Police should negotiate consensus with residents and users of public spaces about what is or is not acceptable in that area. The key is to deal with disorder quickly and not let it untended, and clean it up in areas that have declined. This is hypothesized to prevent fear of crime and maintain social controls in areas such as residents aren’t afraid to intervene and/or move away from the area. Some studies have found increased complaints against the police with the broken windows theory. In conclusion, the research I obtained about the various police strategies and tactics leads to an important statement. Unfortunately, there is no clear answer. There is fairly mixed and weak research evidence about the impacts of these tactics on crime. COP seems effective in fighting fear of crime and improving police-community relations but not in fighting crime. A report by the National Academy reinforces that the most effective strategies and tactics are those that target small locations, take a focused approach, and are highly proactive.

How does Social Media Effect Time Management?

How does Social Media Effect Time Management? The purpose of this paper is to better understand the relationship between time spent on social media and time management in students. After and extensive literature review, a questionnaire was administered to a sample of 54 participants. After analyzing the results it was evident that there is a relationship between time spent on social media and time managing skills. Based on the results, recommendations and limitations were discussed. The use of internet has been taken over by social media platforms such as Facebook, Twitter and Instagram. Social media has become a popular tool amongst all generations these days. The use of social media has been increasingly growing among students of all ages. Most students use at least one type of social media platform in their daily lives; therefore I thought testing the effects of these platforms on students would be useful. The aim of this research is to measure the effects of the use of social media on time management. This paper will also show the reasons behind this growing trend among students. To help the generalizability of this study, around 60 students from different schools and universities were asked to participate by filling constructed questionnaires. These questionnaires were then closely analyzed to see how these platforms have been affecting students. Literature Review There is a growing interest on the effects of social media on students success and development (Abramson, 2011; Kamenetz, 2011). This interest on the effects of social networking is growing because as the data collected by EDUCAUSE Center for Applied Research (ECAR) shows, 90% of their 36,950 student sample uses some sort of social media (Smith Caruso, 2010). Studies have shown that teenagers are among the top users of social networking websites (Ahn, 2011). There has been a trend in studies suggesting that teenagers are spending a big portion of their daily life on social media websites (Ahn, 2011). Ahn defines SNS as social networking sites; she further explains that websites such as Facebook and MySpace fall into that category because they are web applications that use Web 2.0 principles (2011). OReilly defines Web 2.0 as websites that depend on the participation of normal users rather than content providers, he further explains that Web 2.0 websites sums up content from many sou rces and are websites that connect and network users and information together (OReilly, 2007). Ann questions the effect of these websites on the development of the youth stating that parents and teachers are concerned and frightened by this connection between the youth and social networking sites (2011). On the other hand, scholars suggest that educators should accept that students these days are using social media platforms to learn and that these educators should embrace these new platforms and use them to their advantage (Ito et al., 2009; Jenkins, 2006). However, many schools and universities block access to these websites (Lemke et al., 2009). Agichtein et al. argue that the content on social media websites vary from high quality content to spam and users should know how to find high quality information on these platforms (Agichtein et al., 2008). Misra and McKean state that academic stress is caused by poor time management (2000). Lay and Schouwenburg define time management as a group of different actions that facilitate productivity and alleviate stress (1993). Academic performance is enhanced by effective time management (Campbell and Svenson, 1992). In his study, Anderson claims that although the average of internet use among students is 100 minutes per day, only a small group of these students use the internet to a degree that affects other tasks in their life (2001). University students are inclined to excessive use of internet (Anderson, 2001). Anderson stated that many students fail to manage their time on the internet (2001). As shown by the literature review, while the use of social media is continually growing especially among teenagers, the main concern is whether this growing interest is effecting students time management causing an increase in stress levels among students and lower academic achievements. Social media has many uses, from networking to news to quality information but the concern is around whether these students are using these social media platforms for all these reasons and whether these users are managing to organize their time (Ahn, 2011). Methodology Type: Survey. Tool: Semi-structured questionnaire. Participants 54 students of both genders participated in this study. Students in various countries from ages of 13 to 34 years answered the questionnaire. -Materials Data were collected through online questionnaires. My questionnaire consisted of nine questions (five multiple choice, one scale, two text, and one checkbox question). I chose to put a little amount of questions with mostly multiple questions to be sure that the students would not get bored while answering and the answers would be as precise as possible, limiting bias. Procedure The questionnaire was done on Google docs then sent by e-mail to some, and posted on a social media website (Facebook) to assure that there is a variety of ages and genders in the answers. Why students? Student level is when the persons career is determined; if the student is well aware that studying and other daily chores (sports, work, etc.) are the most important pillars in a students life, but they also have to know how to manage their time, they will excel in their futures so this study might be like a wake up call for students. Later on, these results were translated into percentages in pie charts to help in building my analysis and interpretation stage which will help me answer my research question. Analysis and Interpretation Analyzing each question made me realize more and more on how much students are drowned in the pool of SNS, even though most know that its affecting their daily chores, starting with studying and ending with sports. Students of middle school (4%), high school (72%), and university (24%) from ages 13 to 34 participated in this study. Both genders were involved in this paper 52% of which were males and 48 females. The diversity of respondents assures the variety of opinions present. How much time do you spend on social platforms daily? Only 4% of students do not use SNS daily, while 19% spend more than 4 hours on social media platforms. 11% think that checking these sites for less than an hour is enough for them; on the contrary 30% say that they spend three to four hours to get their daily dose of social networking. The 37% left spend one to two hours daily before performing other things in their daily life. Type of social media? Among 54 students 41% prefer Facebook to any other social media platform. 21% use Instagram, 19% use twitter, 7% use Google+. Only 11% use things other these SNS. When asked about why do they use these platforms for and they were given the freedom to choose anything they want because it was an open-ended question, most students said that they spend their time communicating with people, or for general entertainment as well as staying up to date with everything eg. Politics, sports. In the meantime a very little amount said that they spend their time on these platforms for educational purposes. As a student, how much time do you dedicate to studying daily? Most students only dedicate one to two hours studying with a percentage of 44%. 20% spend three to four hours of their time studying while 17% say that they do not study on daily basis. 11 % study for less than hour, in the meantime 7% study for more than four hours daily. How much time do you dedicate to other important chores daily? When asked about the time spent for other important chores such as work or sports 44% of the 54 respondents said that they perform theses chores for one to two hours daily. 19% said that they perform chores for less than hour or not on a daily basis, while 9% percent said that they do so for three to four hours or more. To what extent do you think social media affects your time management? As a sub-question I asked their opinion on a scale from one to five (not at all to completely respictively) on how much they think SNS affect their time management as students to see if they were well-aware of what the great time on social media platforms affects their daily chores. 28% answered three to four on the scale while 20% thought it had a complete effect and only 6% said that it has no effects of all and 19% think that it has a very little effect. CONCLUSION Research question: Does social media have effects on students time management? According to the responses I got I realized that when you come to connect and analyze the questions about the dedication of time spent on important chores, studying, and social media platforms you realize that, on the choice that says not on a daily basis on 4% spend their day without using any of the SNS while 17% do not study on daily basis and 19% do not perform other important chores in a students life. Results are almost equal on the less than an hour choice with 11% for using social media 11% for studying and 19% for other important chores. At one to two hours the results favor the studying and other important chores more with 44% for both and only 37% for social media. What made me reach to a result for my research question is that when the hours increased, the usage of social media increased and the time spent on studying and other important chores decreased drastically after reaching their peak. On three to four hours, 30% spend time on SNS while 20% spend studying and only 9% perform important chores. 9% said that they perform important chores for more than four hours and 7% said they spend more than four hours studying while 19% use social media platforms for more than hours. Sub-question: Are the students aware of the effects the SNS have on their time management? After constructing a study on if the students are aware by the effects the social networking sites have on their time management I realized that they are somehow mostly aware. That is what made me wonder more and more, because if the students are unaware then maybe the parents must be blamed for the effects I found in my research paper, but after finding out that students know how much these sites have effects and they do not try to resist it then the students have to be blaimed for that. Recommendation: After analyzing and interprating the results I recommend the teachers to try to help the students for overcoming the students time on social networking sites for uneducational means by using social media platforms for educational purposes so that the students spend their time learning on these sites rather than just for communication and entertainment. In this way I think students will (even if unintentionally) spend time learning. If they open Facebook for example and find out that the teacher posted an assignment there he will spend his time doing it rather than other stuff. Limitation: Due to time and cost limitations the scale in this study was relatively small. The genaralizibilty of this study could have been enhanced if a larger sample was studied. If it was not for these limitations a focus group or in-depth interviews might have helped enhance this study also. Reflection on the Research Steps Before starting the research it was something very close to a nightmare to me. Not knowing anything about it I was really afraid to even start with it or even read what it is about, all I knew about the word research is that it takes a lot of time to develop a good one. Step 1 of the DRC was choosing a topic, it seemed very easy to me at first, but after going through the handout I realized that I had to choose a topic that I am aware of and at the same time something I was interested in because I had to read a lot about the topic. I was suffering at that moment; nothing came to my mind. I thought choosing a topic was easy, but it turned out to be very challenging. Choosing a topic was everything that was on my mind for 3 days until this topic came to mind and I thought it would be beneficial for the next generation and it was something I myself was suffering from. Step 2 was to narrow down my topic and think about one specific point of my topic. After approaching to my teacher I was happy to know that the topic I chose from step 1 was already narrowed down, and I was ready to go to the next step. This gave me a boost because after my classmates were well ahead of me in step one I caught up with them. After step 3 I was not disappointed in all the time it took me to choose my topic because step 2 and 3 were very easy to me. Step 3 was about narrowing it down more and more, and deciding what was your research question. Unintentionally I had that ready too. Maybe spending a lot of time on choosing a topic was not a nightmare after all. Steps 4 to 6 were somehow similar to each other. I had to choose the method I wanted to gather information in. Thanks to Mr.Ammar Merhebi and his amazing explanation of what an interview was about and what a questionnaire is, it did not take me a lot of time to choose the online questionnaire method because I thought my topic needed me to take answers from a lot of people due to the high number of opinions and ways of living. All credits go to my mentor; Mr.Ammar Merhebi for the time it took him to teach us how to enter everything on programs that would help in preparing and processing the data. After each step I used to think of what I did and think that what I was doing is time wasting and not beneficial. Although the steps did not take me a lot of time but all what was on my mind was Why do teachers love to interfere with our work and put everything into steps that would not even help when I want to start with my research paper? That was not the case here, when I started with my study I had a look on my steps and I had most of the things done and ready for this project. There were surely sometimes were I was very close to giving up and just going to anyone to do it for me in return for money, but I thank god that I took the correct road towards what I think a successful study.